Free Network Marketing-How to Use the Internet

Many of us in mlm, direct sales, affiliate marketing, offline businesses, etc. desire to use the internet effectively to build our business. Today's free network marketing information tip is about smart ways to use the internet to build a business.

The internet is an extremely over-hyped area of opportunity but here are several tested, proven, practical and almost universally valuable uses.

To begin, you need to create a website for your business, not so much as a means of acquiring customers via cyberspace, but a customer service, education, and information center. For example, your website could offer answers to all the commonly asked questions, diagrams, etc. accessible free, 24 hours a day. You could even make a portion of your site "access restricted," for customers, clients, subscribers, or "members" only, adding mystique to your marketing, and adding perceived value for your clientele!

This technique would work whether you have a brick and mortar or internet based business. For example, a restaurant could do this with "secret recipes" and special VIP offers; a clothing retailer with etiquette and fashion tips and special offers, and so on. Of course, you'll also want a promotional area on your website designed for new customers and you'll then want to add your website address to video brochures, audio recordings and infomercials for your advertising and marketing materials.......

source: http://moniques-home-based-business-tips.blogspot.com/2009/06/free-network-marketing-how-to-use.html

Free Networking Marketing Information Tip-How to Sponer During the Summer

Well, it's that time of year-the time for sun, the beach, vacations and the like! When it comes to a mlm business, direct sales business, or any type of home-based business, sometimes people have a tendency to slow down in the summer.

Today's free network marketing information tip has to do with how to continue building even in the summer months.

How to sponsor during the summer holidays - and still keep your friends and relatives.

You are cooking on the grill. Your friends are relaxing by the pool. The conversation is positive. People are in a good mood.

What a great time for a presentation about your business!

You set up a flip chart at the end of the picnic table and say:

"Now that you are all here, let me tell you about my business opportunity."

Rude?

Yes.

So there must be an easier way to help your friends and relatives want your opportunity, right?

How about this?

Why not educate your friends and relatives first? Help them become educated about the benefits of having their own network marketing business so they become self-motivated, looking to join.

How?

Try this. Simply give them a copy of the generic prospecting book, "How to Get Rich without Winning the Lottery" and say:

"Let me LOAN you this book. I'll PICK IT UP in a couple of days because OTHER people want to read it too."

This simple statement says this to the prospect:

1) I'll be back. Expect me to follow up with you.

2) Time limit. You need to read it in a couple of days, so don't delay.

3) The book has value. Other people would like to read it too. It must be popular. Better check it out right away to see why other people are waiting to read it.

Then, let this book educate and motivate them about network marketing. When they read page 49, they'll "get it" and will want to get a check also.

Use this same script for your favorite prospecting tool, for your company CD, for your product booklet. Saying these words makes it easier for the recipient to want to review your gift.

Free Network Marketing Information-The ABC's Of Internet Marketing

In today's free network marketing information post, we will be talking about the basics of internet marketing. Hopefully after reading the post, you will be able to come up with a few ways to market your product or service online.

ABC's of Internet Marketing

By Laura Lake, About.com

http://marketing.about.com/od/internetmarketing/a/internetsuccess.htm

There are many options when it comes to using the internet to market your service or products. This can often leave marketers confused and wondering where to start.

The marketing vehicles that we can chose from include:

• Search Engine Optimization
• Paid Search
• Affiliate Marketing
• Email marketing
• Blog Marketing

Where will you get the most bang for your buck? I wish I could give you a concrete answer or a plan that would get you started and on the path to success guaranteed, but truth is every merchant differs. I can however equip you with the basic strategy that I've followed.

With that said in my 11 years of interactive marketing there is a formula that I suggest and a reason for it; let me explain. I have taken the below from my own experience, both in marketing my own companies as well as those of my clients.

Search engine optimization using organic listing within search engines to get your products seen by those who are searching for specific keyword terms tends to have fantastic results. The downside is this method can take up to 3 to 6 months to begin seeing results. Can you wait 3 to 6 months? If you are like most businesses the answer will be resounding no.

There is an option to organic search engine optimization and that is paid search. This is where you use companies such as Google Adwords or Overture to set a budget and pay per click for listing that are at the top of the search page on specific key terms. I would not suggest depending solely on pay per click advertising. This can become costly and if not managed well can be a drain financially. Often companies will outsource their paid search campaigns, not because they can not learn to do it or can not manage it on their own but because they want someone with a great deal of experience to make sure they are getting the most for their money.

Affiliate marketing or often what is referred to as strategic partnerships is the opportunity to present your products or services to experience online marketers and you pay them a commission for the sales that they drive. The great benefit to this marketing option is that it costs you nothing unless they in fact send your sales. The downside is at times its difficult to find the great affiliate marketers unless you have connections within the industry or your hire a company that knows how to go about recruiting effective marketers. I would make one key suggestion be sure to test your landing page for conversion purposes. If you find great strategic partners and your landing page doesn't convert you will lose them quicker than you can imagine. Test your landing page with a paid search campaign in order to make tweaks, changes, or just increase your conversion rates based on your findings with the paid search campaign.

Email marketing is not dead, but let's just say it's a little harder to grab attention with email. We have been bombarded for so long with spam and messages that are not pertinent or of urgency that we tend to be quick to hit the delete key. I'm not saying that email marketing can't work with a permission-based subscriber list, but your message will need to catch their attention within the first thirty seconds and have a very strong call to action in order to get your viewer to move on your offer.

Blog marketing exploded in 2006. Search engines love blogs and readers love to read them in their own leisure time. We pull in the feeds that are important to us and we can view them when we want to. A blog will help your viewers stay on top of your current offers, specials and important news. If you don't have a blog, my question to you is what are you waiting for?

What's your plan of action in internet marketing? To sum it up quickly begin with paid search while you build out organic search results. Explore affiliate marketing, but only after you've run a test campaign using paid search venues. Continue to market to your permission list with email, but don't wait another moment to start a company blog.

Free Network Marketing Information-Internet Marketing 101

What is Internet Marketing?

Depending on whom you ask, the term Internet marketing can mean a variety of things. At one time, Internet marketing consisted mostly of having a website or placing banner ads on other websites. On the other end of the spectrum, there are loads of companies telling you that you can make a fortune overnight on the Internet and who try to sell you some form of "Internet marketing program".

Today, Internet marketing, or online marketing, is evolving into a broader mix of components a company can use as a means of increasing sales - even if your business is done completely online, partly online, or completely offline. The decision to use Internet marketing as part of a company's overall marketing strategy is strictly up to the company of course, but as a rule, Internet marketing is becoming an increasingly important part of nearly every company's marketing mix. For some online businesses, it is the only form of marketing being practiced.

Internet Marketing Objectives

Essentially, Internet marketing is using the Internet to do one or more of the following:

• Communicate a company's message about itself, its products, or its services online.
• Conduct research as to the nature (demographics, preferences, and needs) of existing and potential customers.
• Sell goods, services, or advertising space over the Internet.

Internet Marketing Components

Components of Internet marketing (or online marketing) may include:

• Setting up a website , consisting of text, images and possibly audio and video elements used to convey the company's message online, to inform existing and potential customers of the features and benefits of the company's products and/or services. The website may or may not include the ability to capture leads from potential customers or directly sell a product or service online. Websites can be the Internet equivalents of offline brochures or mail order catalogs and they are a great way to establish your business identity.
• Search Engine Marketing (SEM), which is marketing a website online via search engines, either by improving the site's natural (organic) ranking through search engine optimization (SEO), buying pay-per-click (PPC) ads or purchasing pay-for-inclusion (PFI) listings in website directories, which are similar to offline yellow page listings.
• Email marketing, which is a method of distributing information about a product or service or for soliciting feedback from customers about a product or service through Email. Email addresses of customers and prospective customers may be collected or purchased. Various methods are used, such as the regular distribution of newsletters or mass mailing of offers related to the company's product or services. Email marketing is essentially the online equivalent of direct mail marketing.
• Banner advertising, which is the placement of ads on a website for a fee. The offline equivalent of this form of online marketing would be traditional ads in newspapers or magazines.
• Online press releases, which involve placing a newsworthy story about a company, its website, its people, and/or its products/services with on online wire service.
• Blog marketing, which is the act of posting comments, expressing opinions or making announcements in a discussion forum and can be accomplished either by hosting your own blog or by posting comments and/or URLs in other blogs related to your product or service online.
• Article marketing, which involves writing articles related to your business and having them published online on syndicated article sites. These articles then have a tendency to spread around the Internet since the article services permit re-publication provided that all of the links in the article are maintained. Article marketing can result in a traffic boost for your website, and the distribution of syndicated articles can promote your brand to a wide audience.

Internet Marketing and Home Business

Of all of the components of Internet marketing, prospective customers and clients expect a business to have a website. In fact, not having one could raise a red flag to a prospect. Online usage has become so pervasive today, many prospects might easily choose to do business with a company that they can get up-to-date information on 24 hours per day, 7 days per week.

Even a business that only has very local customers, such as a single location restaurant or shoe store can benefit from having a website and engaging in online marketing. And, those businesses whose customers are not restricted to a geographical area might have a difficult time finding an alternate method of attracting customers that offers the reasonably low expense and worldwide reach of a Web presence.

Because of the "virtual" nature of most home businesses, websites, if not an absolute necessity, can certainly provide benefits to a home business operator. Since most home-based businesses don't have a physical location, a website provides an inexpensive means for prospects to get to know what you do or what you sell and can even be a "storefront" for selling goods and services directly.

The Internet has greatly enabled home businesses to prosper because of the reasonably low cost to start and maintain a web presence. Therefore, Internet marketing should be part of your business plan and your marketing strategy

Free Network Marketing Information Tip-Great Marketing Headlines

Whether we are looking to market our business on or offline, being able to create great, eye catching headlines is a must.

Don't know how? Today's free network marketing information tip will give you a few to help get your creative juices flowing!

Great first sentences and headlines.

If your first sentence is right, your prospect will become interested, lean forward, open his mind . . . and well, the rest is easy.

What are some good first sentences? Here are some that I've read recently or heard at my workshops:

"Stop allowing your job to steal your life."

"How 13 seconds before breakfast can shrink your waistline."

"Live like a millionaire in just 12 short months."

"How to avoid alarm clock stress and other work-related diseases."

These are just a few ideas to get us thinking.

Want to create your own custom first sentences and headlines?


If you want to know five of my best first sentences or headlines, they are in the yellow box on this page.